C# custom Attribute on an enum object

Today I was working with an enum on a class object and I wanted something more than just the default MyObject.MyEnum.ToString() (which returns the name of my enum as defined in code). Here was my enum:

public enum ImportType
{
  FullProduct = 1,
  ImageProduct = 2,
  PriceProduct = 3,
  Customer = 4
}

I wanted something more descriptive and readable than 'FullProduct' so I asked my good buddy Google. That lead me to this article. After adding in a couple classes my enum now looks like:

public enum ImportType
{
  [Description("Full Product Import")]
  FullProduct = 1,
  [Description("Product Image Import")]
  ImageProduct = 2,
  [Description("Product Price Import")]
  PriceProduct = 3,
  [Description("Customer Import")]
  Customer = 4
}

Now on my front end I can call

<%# EnumHelper.GetDescription((ImportType)Eval("Type")) %>

and get 'Full Product Import' instead of 'FullProduct'